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Sinclair Broadcast Group

Engaged Employer

Clueless about a digital strategy, ego-driven corporate mentality that is based on top-down authoritativeness. - Ad Operations Specialist Sinclair Broadcast Group Employee Review

2.0
May 28, 2016
Recommend
CEO approval
Business Outlook

Pros

They were smart enough to at least recognize that their national strategy for web content was horrible, and began to trust the digital department of one of its subsidiaries to make the bigger decisions about platform, product and marketing approach. They have a lot of "reach" by owning 100+ TV channels, yet they do not effectively take advantage of the economies of scale that affords them. They think that Baltimore is a place people would want to live! Excuse me, they think that an office park outside of Baltimore is where people would want to work.

Cons

A clueless, politically-driven, "our way our the highway" upper management from the East Coast who clearly doesn't know what a website past 1999 should look like. Low pay for the industry. Conflicting priorities and business decisions (they will empower two different departments to do the same thing, then ask them to play nice when that causes friction)

Explore other reviews about Sinclair Broadcast Group

5.0
Nov 7, 2025
Recommend
CEO approval
Business Outlook

Pros

Good company atmosphere and sales strategy

Cons

Not many cons to speak of, company was doing well

3.0
Jul 2, 2026
Recommend
CEO approval
Business Outlook

Pros

Good Supervisor, good quality work environment. Good Electronic Tools to use.

Cons

Not much really. Good place, need to be able to watch a lot of TV.

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