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Sinclair Broadcast Group

Engaged Employer

Digital is the Future - Sales & Marketing Sinclair Broadcast Group Employee Review

4.0
Feb 9, 2025
Recommend
CEO approval
Business Outlook

Pros

Sinclair provides their sales teams with cutting edge tools, helping to set themselves apart from competitors when it comes to research and solutions for current and prospective clients. They believe in moving forward and have embraced the challenges facing most legacy broadcast groups by developing several proprietary digital opportunities for business to reach their targeted customers.

Cons

Management spends more time in corporate meetings discussing issues than they do out in the field actually addressing the client issues. They need to be more client facing.

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Sinclair Broadcast Group Response
1y
We appreciate you taking the time to leave such a thoughtful review. We are thrilled to hear you are enjoying your time at Sinclair and feel like you are being supported with the digital and other tools necessary for success at the company and beyond. We know there is always room to improve, and your feedback is important to us – if you would be willing to chat further about your personal experience, please reach out to employment@sbgtv.com

Explore other reviews about Sinclair Broadcast Group

5.0
Dec 5, 2025
Recommend
CEO approval
Business Outlook

Pros

Good pay, mentorship, and culture

Cons

Hard and long turnaround for sales

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Sinclair Broadcast Group Response
6mo
We appreciate you leaving a review and for your hard work during your time with us. We are pleased to hear that you had such a great experience at Sinclair and enjoyed the leadership and positive workplace culture that we strive to provide all of our valued team members. If you have more you would ever like to share about your time with us, please do not hesitate to reach out to employment@sbgtv.com
1.0
Jul 11, 2026
Recommend
CEO approval
Business Outlook

Pros

None that I can think of.

Cons

In my experience, Sinclair has consistently expected employees to absorb significantly increased workloads without providing compensation that reflects those additional responsibilities. Operators are routinely asked to manage the work that would traditionally be distributed among multiple positions, while compensation has failed to keep pace with either the scope of the role or the rising cost of living. Annual wage adjustments have not meaningfully reflected inflation, resulting in a steady decline in employees' purchasing power despite increased expectations and operational demands. This has created an environment where dedication and expanded responsibilities are met with minimal financial recognition. I am also deeply concerned by the company's apparent strategy of shifting Media Operations Center (MOC) functions overseas in pursuit of lower labor costs. While organizations certainly have the right to pursue cost efficiencies, doing so at the expense of experienced domestic employees sends a clear message about where the company's priorities lie. From my perspective, this approach prioritizes short-term cost reduction over employee retention, institutional knowledge, and long-term operational excellence. It reflects a business philosophy that places financial savings ahead of investing in the people who have consistently delivered the work required to keep operations running successfully.

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