Pros
Smashing Ideas has a laser focus on its core values - values that weren't pulled out of thin air, but were created by everyone who works at the company. From 'Raising the Fun Flag', to 'Keeping it Real", the company embodies authenticity in its work, its corporate culture and its people. Client projects are carefully selected, with a focus on innovations and digital transformation across connected products, IoT, systems design and advanced applications.
Cons
An agency model is a continuous balancing act of resources, client objectives and time/budget parameters. This in itself is a challenging feat and when one adds in the rapid changing technical and cultural worlds in which we live, this for some, can be unsettling. Despite the continuous pivoting required to stay ahead of the curve, Smashing Ideas continues to thrive, but for those who aren't fans of change, this may be too much to swallow.