Exactly what you would expect from a National VAR - Account Executive Softchoice Employee Review

3.0
Mar 16, 2017
Recommend
CEO approval
Business Outlook

Pros

- Easily the best Canadian Microsoft LAR (large account reseller) primary due to exceptional Solution Architects and Licensing Specialists. - Massive national pool of excellent subject matter experts to draw from. - Effective and matured managed services offering that elevates all solutions. - Strong company culture, effective annual Launch event that brings all employees together is very much worth the investment. - Primary sales training event was excellent, investment in Jill Harrington well worth it! - Very effective at proper recognition and incenting of leading reps creating a genuine drive to overperform

Cons

- Accounts alignment frustrations, completely unnecessary infighting with an internal division that's supposed to only handle the smaller accounts. Black and white alignment of quotas based on last year's sales is a poor measure of future expectations, create hot potato accounts. - Experienced a poor decision to move Inside reps vital to success from a west coast base to Toronto head office, 3 times zones away, this created high turnover of great people and lack of new rep accountability. - The insistence to be everything to everybody dilutes customer value, focus on doing fewer things exceptionally well (like Microsoft) rather than too many things OK.

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

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Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

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