Great Start to a Tech Sales Career - 3 years here tops - TAE Softchoice Employee Review

2.0
Jan 31, 2022
Recommend
CEO approval
Business Outlook

Pros

Company supports each other and if you are disciplined enough you can manage to figure out and build relationships internally with many people around the company that will help you understand more around the vendors and technologies that are being resold at Softchoice. You will learn so much around technology you essentially get a degree in IT here and there are still people willing to go out of their way to help you.

Cons

The companies base is really low. They tend to add 30% growth on top of the performance you did the year before which makes some sense, but if many of the business you did is not repeatable like capital expenditures, just assume you have to work twice as hard the next year make as much money since all the new business you drive will go into just hitting plan. You need to make a lot of relationships with Vendors who won't exactly pay you out on renewal time either since their strategy is always for new logos which goes against you even harder in the next year once that is in your plan. Services isn't exactly Softchoice's best practice, yet they push that onto your plan and keep you from promotions if you don't hit it. They don't have the best pricing and in sales you have no control over that portion of your plan or who's supporting the deals so it's really luck or your customer doesn't price shop if you win services deals, since I've tended to loose 13/13 of my services deals proposed here, so at that point I would truly put the blame on Softchoice for lack of training and support to enable their reps to be successful in that category.

Explore other reviews about Softchoice

5.0
May 28, 2026
Recommend
CEO approval
Business Outlook

Pros

Great company culture and great place to work.

Cons

None that I can think of.

avatar
Softchoice Response
1mo
Thanks for your review and for recognizing our excellent culture! We're thrilled you've had a positive experience on our team.
1.0
Jun 26, 2026
Recommend
CEO approval
Business Outlook

Pros

Remote work Recently acquired by WWT

Cons

What they tell you the role is definitely is NOT what it is. How they deceive you into taking this role is unethical. They promise you inbound and warm leads and claim to be the preferred AWS Partner but AWS doesn't want to deal with us at all because we don't have the technical staff qualified to support their customers. When we acquire AWS customers they wind up having a bad experience and Softchoice has a really bad reputation internally at AWS. They target ex AWS employees because they are already certified & they already have contacts. Meanwhile all the managers are not even certified, which means they don't know the content and can't talk with AWS Leaders effectively. There's favoritism so some people are forced to call nonstop and send emails but the people with sales don't do that. To cover it up, they just started having those people make calls but several months of records tell a different story. Management is extremely inexperienced and underpaid so they have side businessss and podcasts.

See reviews by: Helpful|Rating|Date|All