Pros
I have been with Softchoice for almost 7 years and I am still growing and challenged. I started in inside sales and have successfully moved through multiple roles as my strengths were identified and opportunities arose. Softchoice invested me as a potential leader when the time was right and I am now being groomed for potential management opportunities. They have invested almost $1m in a new onboarding program to set people up for success in 2015 and beyond. This is a company to grow with your entire career.
Cons
A lot of complaints here are regarding salary. A large part of Softchoice's business model is that we're a Value Added Reseller and have access to nowhere near the profitability that publishers/manufacturers do. As a result they can't always afford to pay what other industry companies can when they set prices for the products they produce themselves.