Kind coworkers, horrible organizational structure - Product Marketing Manager TikTok Employee Review

3.0
May 6, 2023
Recommend
CEO approval
Business Outlook

Pros

- Having the 'TikTok' name on your resume - Increasingly less so, but TikTok is still comparatively nascent, so you have a lot of opportunity to build new things.

Cons

- Pay; not even close to competitors. First offer I received was 15% below what I was making at another company, despite sharing minimum salary requirements. The only reason I accepted was because of the allure of stock, which is probably useless, and a one-time cash sign-on bonus. - Structure: There is no org chart because of "flat" structure (I use in quotes because it is a 100k person company, flat is impossible). I spent significant amounts of time just trying to figure out who was working on what and where I go to for x,y,z. (E.g. Need to talk to legal? Good luck, hope someone on your team knows!) -Commission Structure: Full transparency, i did not have a commission-based roll, but what I observed and can confirm is that pay is much more variable/less guaranteed than someowhere like a Meta, Alphabet. Maybe this will get better, but advertisers still are spending nowhere near the amount of money they spend on other platforms, and they kind of still use it for 'one-off' campaigns vs. just always on search ads, etc. This can make it kind of tough for predicting commission. - Executive Leadership: This stems from the heavily influenced Chinese culture, but I worked there for 2 years and I don't know who the leadership teams are. Meta, Alphabet, Apple, etc all have all hands with executives and pretty regular communications from leadership teams. None of that at TikTok at all. No transparency at all - you need to know what you're working on, the rest is oddly secretive. - Future: Feels pretty uncertain - the looming "TikTok ban" of course adds nervousness to the some 10k+ US employees. - China Based: If you work in/around engineering and do not speak Mandarin, expect significant difficulties in communication. They hire PMs who, I don't feel would ever cut it in terms of experience at an Alphabet, Meta, etc, because they need someone who speaks Mandarin. Definitely an adjustment having all of your HR, onboarding, entire email inbox in Mandarin. - Stock Comp: At least when I got my offer, the main selling point was "pre-IPO stock". Honestly, I don't think this company will over go public based even just off the amount of disclosures this would require.

Explore other reviews about TikTok

2.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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