TikTok's great for the short term - but not for the long - Brand Partnerships Manager TikTok Employee Review

3.0
Jul 21, 2024
Recommend
CEO approval
Business Outlook

Pros

- Product is best in class and our users love our platform - Fast growing company with lots of opportunity to grow - Great people and fun office culture (especially in Los Angeles)

Cons

- Many of my colleagues have gone 2-3 years without a single level change promotion. The company has focused on hiring so widely - that they seriously have neglected on promoting the workforce they currently have. Join in the short term and get as many title promotions as you can (promotions to new roles with no change in pay) - but plan to leave in the long term especially if you are receiving zero level promotions - Biden banned TikTok, but now that he's dropped out of the race and we still have lawsuits that haven't been reviewed in court - we may have a chance, but it definitely sucks to be at a company that's been banned in this job market - I pray we make it out, but it's certainly a conn - TikTok is a multinational American company, but it's parent company ByteDance does influence our values which are very different from Silicon Valley tech companies at times - Culture is a weird blend between Amazon and Google - org is very performance driven with very little perks, but at the same time some offices like San Jose have insane perks like free buffets like Google does

Explore other reviews about TikTok

5.0
Jul 10, 2026
Recommend
CEO approval
Business Outlook

Pros

Good opportunities to grow as an engineer

Cons

Long working hours and meetings across time zones

2.0
Jun 15, 2026
Recommend
CEO approval
Business Outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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