Pros
I find the work to be highly rewarding with a quick product lifecycle. In just a few years I’ve worked on the same platform multiple times, each time pushing the element further. We strive for best in class every time. The lifestyle is great. Daily bike rides, 15 miles of MTB trails, fun people, beer regularly, grill outs, etc.
Cons
Challenges are the same challenges faced by most companies, especially bike companies. Budget isn’t a problem on some products but others it is crippling. Management sometimes isn’t willing to create a game changing product. We’re often a full generation (or two) late to the party - which is frustrating when our R&D would have lead the market and even more frustrating when we are blind to the growing demand. The office is in Waterloo, WI - which is 35 minutes from downtown Madison by car. Biking to work from downtown is a significant devotion of your time - round trip is 48 miles.