The Trinity leadership team often promotes "vertical integration" as a key differentiator from other consulting firms. However, in practice, this approach seems more like a tactic to attract less discerning clients rather than a genuine value-add. While they frequently highlight their numerous "centers of excellence," the reality is that there is a significant gap in the expertise required to deliver meaningful insights for areas such as launch strategy, corporate strategy, or APAC work. There may be one or two partners with deep knowledge, but the overall portrayal feels exaggerated and somewhat misleading. But don't worry, if none of this is a concern for you, you can simply focus on doing your work and getting paid.