Pros
TrueCar is different and a very special place to work. TrueCar is focused on making car buying easier, which feels "higher purpose" than many other tech companies whose focus is getting users to click on more ads. Transforming the largest retail vertical, helping consumers save time & money and helping dealers sell more cars profitably results in an endless supply of fun and challenging problems to solve. TrueCar sets a very high bar and has accumulated an amazing roster of exceptional people. People who like solving big meaty problems, collaborating and posting results do well at TrueCar.
Cons
The culture is not for everybody – it is intense and there is a debate style approach to discussing and solving problems. If not a high performer and/or move at a "big company slow" pace, TrueCar is not a fun place to work as the culture pushes back hard on mediocrity, hiding and slowness.