Pros
Woodward is known as a industry leader in engine and fuel controls. As a company, it is positioning itself for the renewable energies market and leveraging its technologies to improve on products produced today. The engineers that work at Woodward take great pride in their work. The level of ingenuity that the engineering staff employs is quite impressive. The vast majority of the controls that Woodward produces are outstanding and exceptionally robust. The level of quality that all of the employees put into their work is quite impressive. Customers have made the statement, "don't your controls ever fail?". I can't think of a higher compliment from an end user.
Cons
As the size of Woodward has increased, its ability to be responsive to the market and customer's needs, wants, and desires has slowed to a crawl. As a global company, there are several cultures that work for the company. These different cultures are attempting to determine the needs of a market that they are vastly unfamiliar with. Additionally there is a high level of frustration when dealing with fellow employees in different countries that do not understand North American markets and continue to develop products for their own market that do not fit into this market. The best way I can put this is that there are a lot of people talking, but not a lot of communication.