Pros
The days are rarely the same and consistently challenge me to work smarter, think innovatively and evolve with the demands of client service. One must be detailed, organized and able to juggle multiple competing priorities to be successful. The ability to effectively communicate within the company and with clients, follow tasks through to completion and meet deadlines are critical. The people are dedicated, passionate and selfless. Teamwork is encouraged, resources are plentiful, and hard work and great work product are recognized/rewarded.
Cons
The media industry itself is challenging, consumers have so many choices and they are constantly changing how they interact with a company before making a purchase decision. It can be frustrating to work in such a fast paced environment and managing so many details can be difficult especially when there are few industry standards.