Great Product, Problematic Culture - Marketing vidIQ Employee Review

3.0
Apr 7, 2021
Recommend
CEO approval
Business Outlook

Pros

The company genuinely values helping people succeed on YouTube. While this may sound like a marketing gimmick, this does actually matter to the team from top to bottom. The tech behind vidIQ is genuinely impressive, with some very talented people putting in work to make it better, more reliable, and more useful every day. The company is remote-first, with a lot of cool perks and bonuses that stem from that.

Cons

Despite the company being relatively small and growing actively, very few opportunities for career growth are present. Instead of investing in existing team members who have experience with the product and the customer base, external upper management is hired and placed above the existing employees in the command chain. A greater problem is the company’s culture. Remote work can lend itself to tribalism, indirect communication, and mistrust. This should be prevented by the top management, but sadly it isn’t. As a result, the working atmosphere feels toxic and rife with talking behind each others’ backs. While working here, you may not get direct and clear feedback about your work. Praise is infrequent and is usually given to a select few superstar employees. The company makes efforts to communicate overall objectives and goals, but on the tactical level it’s very prone to sudden shifts and swerves. While this is normal for a growing business, the reasons for these changes are not always communicated well and usually are presented in a “you are doing this now” kind of way. Layoffs happen suddenly, without providing any chances for the employee to keep their position, remain within the company, or even say goodbye to the team. While firings are a normal thing for any business, the abrupt way they are being done is very disrespectful to employees. All in all, this leaves an impression that your work does not matter that much and you are easily replaceable.

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vidIQ Response
5y
Your experience and feedback are important. We appreciate you taking the time to leave this review. We aim to continuously build an amazing product and cultivate a positive culture here at vidIQ. We're glad to hear your feedback on our committment to our technology, your talented co-workers, and the perks that come with being a remote company. When it comes to career growth and performance feedback, we are developing processes this year that will help to foster and provide structure around these discussions. We appreciate your feedback on how we can make enhancements to company culture and communications. If you have any additional thoughts, please feel free to email hr@vidiq.com.

Explore other reviews about vidIQ

5.0
Apr 19, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Smart, super collaborative team, and a People Ops function that is approachable, ALWAYS responsive, and genuinely cares about employees. Good opportunities to take ownership, grow, and make an impact.

Cons

Fast-paced environment often leads to shifting priorities.

1
4.0
Jul 14, 2026
Recommend
CEO approval
Business Outlook

Pros

Really interesting problem space, and very defendable moat. Great direction from my manager as well.

Cons

Remote nature wasn't really my vibe, but I think someone older could appreciate it.

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