Gong reviews

Gong is a great company building an awesome product. This review is specific to the Senior Product Content Writer role. The Product Writing team is divided into UX Writing and Technical Writing. In practice, however, the UX writing approach mostly consists of applying Technical Writing rules to the UI. UX knowledge is neither required nor encouraged (which is ironic for a “UX” writer), and is considered outside the domain of the role. There is also a deliberate and wide separation between Product Designers and Product Writers, with UX writers clearly directed to avoid involvement in UX work or design decisions. At the same time, an internally built AI-based writing tool has recently been handed over to designers for generating product content themselves. This creates a notable asymmetry: Writers are instructed not to engage with design, while Designers are empowered to write content themselves. In an environment where Product writers are already positioned as “support staff” who “shouldn’t get in the way” (these are verbatim phrases), this shift further reinforces the perception of Product writing as a non-core function, and raises questions about the long-term need for the role itself within the company. This can be a reasonable role for a Technical writer who would like to dabble in the UI, and is happy to chug along for a decent paycheck and kind company benefits. As long as they’re comfortable quietly following their manager’s rules without question, and in an environment where work or decisions are often made for them without prior discussion or notification. However, for those looking for career growth within the team, managerial transparency and dialogue, or the opportunity to develop UX skills as they relate to content/product writing, they might want to look elsewhere.