Firstly, I loved my time working for Gymshark and I think its a great brand, however there are cracks that have started to show in the last couple of years.
I feel the work from home policy should have a bit more flex, as 3 out of the 5 days of a week, some of us spend the majority of our day in zoom meetings due to talking to overseas and LDN teams so there's just no need to be in the office for that.
What I'm about to say is out of genuine interest in the well-being and longevity of the company. There are some egos and cliches amongst Heads of and Director levels. I've not personally seen it in the C Levels.
I had a first hand experience - and saw this happen to others before it happened to me - where a Head of made a mistake and tried to pass the blame onto me, I assume to keep their cool, clean slate amongst their friends. Fortunately I had records and evidence to back myself and got left alone very quickly. I never heard anything about the mistake ever again so I'm assuming it all got swept under the carpet.
I've noticed this behaviour rub off on some staff underneath these type of Managers. Despite preaching about a no blame culture, if something goes wrong, fingers will be pointed. Accountability is obviously necessary, so that processes can be improved and teams can build on mistakes, but the panicky finger pointing from above can create a short burst of toxic culture. Gymshark as a whole is better than that.