Pros
HEB is an amazing company and brand. The overall company treats is employees very well. HEB Digital has very smart talented people and the work life balance is very chill compared to normal tech.
Cons
The level of feelings and drama between people is straight up toxic. There's a term called "HEB Nice" is basically euphemism for passive aggressiveness. It's basically weaponized politeness. Navigating the social and political dynamic is similar to navigating social relationships in high school. Decisions are influenced by who's in and out of the group. Vague complaints, silent treatment, and withdrawal of communication and cooperation are common phenomenon. People will talk behind your back, go around you, go above you, go anywhere except talk to you directly about what's actually at stake. There will be hurt feelings all over the place. If you come from a normal tech company, HEB will be a wild emotional ride.