10y
Thank you for your review. We asked SVP of Marketing Strategy & Operations, Franz Aman, and SVP of Worldwide Marketing Operations, Kim Salem-Jackson, to respond: "Absolutely correct - we are working on pushing down market as it is a very sizeable opportunty for us. We see this as a plus! Have we figured it all out? Of course not, but we’ve been making great progress: we have invested in the sales team, business development and doubled our marketing investment for digital (both SEO and paid media including social, targeting new accounts) because we agree – we need strong inbound marketing. We are investing significantly in our Business Development team to increase our reach and impact on the market and capturing those buyers as they go through the journey. We are also preparing aggressive inbound and outbound campaigns to increase lead volumes and better assist sales in the revenue achievement. The organic traffic from search has been on a steady rise, paid traffic accounts for as much as 30% of total web traffic and delivers more net new names and logos than any other program. BTW we are using cutting edge big data and predictive tech to mine all the data and improve the leads quality. Feel free to reach out to the marketing team for more detail." We appreciate your positive comments, and look forward to a successful 2016 and beyond!
