4.0
Feb 8, 2010
Recommend
CEO approval
Business Outlook
Pros
Great people Impact on customers History of relevance and calling it like it is
Cons
Driven by need to cut costs -- often by jettisoning senior folks with great skills for less expensive junior staff. Tactical floundering instead of strategic investment. Seriously threatened by Net review sites -- think Tripadvisor -- without clear strategy for future. Too willing to dilute the brand for quick economic fix.