it's impossible to review a company as a whole, for some teams and people these don't apply
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Small business, not a startup; the vision is to serve Canada but the focus is on the next opportunity
Failures are treated as successes; this is a symptom of drift to low performance where people is not held accountable
Obsessed with competition
Lack of process ensures that promotion and retention are driven by biases
Sales-led; growth if driven by sales
Command & Control management style
Fixed mindset; avoid failures, ignores criticism, feels threatened by others' success
Treats market as a zero-sum game
Inexperienced leadership
Unclear expectations