4.0
Nov 30, 2012
Recommend
CEO approval
Business Outlook
Pros
Teamwork, flexibility, working environment, benefits, corporate culture, renewed innovation and focus; some great and iconic brands; well-respected; starting to engage in consumer-centric development and marketing; structured and well thought-out professional development and career planning.
Cons
Can be strangely competitive due to opaque performance ranking process that pits staff against one another; consistent unrealistic forecasting leads to wasted time and efforts as teams throw everything at trying to hit impossible targets; long-term strategy is sometimes forsaken for immediate results; attached to the product at the expense of the consumer.