A great springboard to someplace else
Pros
As a lower-level employee, it's a great place to learn the industry and develop your skills to then finally, leverage your title to move vertically to another company. There are some amazing people at the lower levels of the company and one or two gems as you move up the company ladder, but sadly it gets worse as you move up the chain. Pre-COVID, the office had great catered lunches and all the snacks I could want, however that will most likely never return as budgets have contracted significantly. My Advice if you don't want to read the rest: Get in, get paid, get out somewhere better. The stock options are worthless
Cons
The majority of problems at Quantcast come down to too little, too late. The company has been stagnant for years and will be left behind by better players in the space in a year or two. Product: Quantcast has consistently been 2-4 years behind key competitors (MediaMath, TTD, etc) in most regards. Leadership consistently makes poor decisions on what trends to hop on, typically opting to pass on things, and instead focus on our outdated managed service offering. A quick list of trends they have almost completely missed the boat on: Self-Serve, CTV/OTT, dCPM pricing, TRANSPARENCY, and Incrementality. They have recently released a self-serve platform that initially showed promise as it poised to be a cheaper alternative to incumbent platforms like TTD, but it's been mired in delays and positioning issues. At this point, it's not a cheaper solution to democratize programmatic advertising, but just another platform with similar pricing to TTD but lacking in many key features. Management moves the goalposts on what an 'Ideal Client" looks like for self-serve, that the reps selling it never have time to build their prospecting books and start getting traction in the market. On the managed service side, the product works really well, but instead of delivering truly incredible performance, we charge triple industry standard margin and deliver average performance. Pricing on a flat CPM is awful in this case, as the company is incentivized to purchase gutter-tier inventory after getting a conversion to backfill guaranteed impressions and make the company more money. Every client should be asking for site delivery reports with EXACT impression counts, and audit them your self. Management: The overall quality of management at QC is poor at best. Many sales managers don't know how to motivate their team beyond telling them to "send more emails" and micro-managing their activities in general. In the worst cases, some managers are wholly incompetent, having never taken the time to learn the product or industry, and at in other times, extremely shady. Certain managers will skew incrementality tests via incorrect methodology to ensure good results. Additionally, another issue is forecasting, and this issue goes all the way to the top. Each quarter we are asked to forecast our pipeline 3-6 months out. When the individual numbers don't add up to the company goal, they will force reps to lie on the forecast by putting estimated revenue against sales that has no chance of closing, then act surprised when the quota generated out of it isn't achieved.
