Quantcast reviews

A product that provides little-to-no value paired with sales managers that encourage AEs/AMs to withhold key data that their clients expect. Quantcast's mission is to "help brands grow in the AI era," which translates to Account Executives pushing their bread-and-butter display advertising product on any inexperienced marketer. Quantcast reporting over-inflates its impact. AMs are advised to cherry-pick data, restrict access to reports in the user dashboard, and "curate" site delivery reports that show where clients' ad revenue is being spent. A/B and incrementally test show little to no impact. It's hard to pitch a huge budget increase when you know, deep down, that your product is not delivering what your client wholeheartedly believes it is. But that isn't as hard as the day that your client catches on and starts asking the hard questions that you have been dreading to receive in your inbox since the day they signed on. Don't worry, your AE will scramble to sell through another deal. Rinse, repeat. Pair this with unrealistic sales goals, and it makes sense why Quantcast's attrition rate is so high in the sales and account management organizations that work most closely with its product. To give Quantcast credit, this isn't only an issue inside of their walls but is present in the AdTech industry as a whole. Hold off, keep looking, and seek out companies that offer a product that provides the value it promises. It's easier to sell something you believe in.

Horrible management Run for the hills avoid wasting time and career opportunities Company is dying (check LinkedIn headcount decrease %16 this past year due to layoffs and churn) Incompetence across the board, highly evident with over %50 of sales team churning in SF Micromanaging insecure leadership Managers promoted to manage for first time who severely lack empathy and humility (this is a prerequisite to be promoted at Quantcast it appears) New CRO is like a ghost and has no positive influence on company Decisions like product, marketing, and most facets of the company are made in a vacuum causing groupthink, poor go-to-market strategy, and unhappy customers who’s needs are not met The revenue model of Quantcast is fundamentally broken because it is unpredictable, which causes sound business decisions to appear impossible