Rokt reviews

3.9

68% would recommend to a friend

(373 total reviews)
avatar

Bruce Buchanan

69% approve of CEO

79% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 373 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

373 reviews
2.0
Dec 18, 2025

Honest GTM Review

Recommend
CEO approval
Business Outlook

Pros

Smart colleagues. There are also a few standout managers who provide excellent guidance, mentorship, and support. Interesting clients and travel opportunities. This is a good environment for recent college graduates or early-career professionals who want exposure to tech.

Cons

Textbook "leadership through fear" from senior leaders (especially chief commercial officer & CRO). Expect intimidation, belittling and fear-based tactics regularly. Compensation plans and quotas change every quarter (and often mid-quarter). Retroactively cutting bonuses. Rokt is always finding ways to not pay people on GTM. The overall culture emphasizes perpetual dissatisfaction, with a persistent message that efforts are "not good enough," regardless of results. This leads to burnout and low morale. Expect a session with the chief culture officer to try and instill values in you that are not embodied by c-suite whatsoever. High turnover is common, as many employees are actively job searching due to these ongoing issues.

1.0
Dec 10, 2025

Smoke and mirrors

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Big budgets - Fancy offsites (Australia, Texas, Bahamas) - Education budget - Travel opportunities (new hire welcome in NYC, 2x/year NYC trips for people leaders) - Some good people - Nice NYC office (others – not so much) - Seemingly cool company overall (F1 sponsorship, Times Square ads, etc) - Nice office parties in NYC (only)

Cons

1. The biggest one: management. Everyone has a different experience, and some managers are great. But many people have super junior leaders, first time managers, who are extremely insecure, unprepared and unprofessional. Employees like that suffer from micro-management, unfair evaluation (including PIPs with no objective reason for them). When employees are stressed (to the point of anxiety and recurring nightmares), no perks can compensate for that. 2. RTO – forcing people back to the office is old. If you're claiming to be a cool modern company, let employees work how they work best. Rokt is clearly on a shopping spree to acquire a new company seemingly every 6 months and make everyone just like them. Forcing people to pick up their lives, change their entire routine, move kids away from their school & friends, only to stuff everyone in a mediocre office and call it "better together"? Please. 3. The fancy offsites are extremely boring. But everyone is pretending to have fun. It's a typical corporate picture-perfect lie, a show for the world to see. In reality, these trips consist of the same execs sitting on the stage, loving the sound of their own voices, repeating the same generic statements, and just feeling good about themselves. 4. Perks are being taken away all the time. What used to be good about this company is slowly but surely drifting. 5. It's been said multiple times here already, but the IPO promises are just said – promises. 6. Salary cuts and unpaid commissions – are you serious? Also, being told that this affected everyone, which was a complete lie. 7. For people who do wanna move, the answer is no. You need to stay in a city where you were hired, even if multiple teams agree that your relocation would benefit them. 8. Unclear direction, unusable feedback, restructuring every few months (seemingly just for the sake of it), super reactive approach to the market and industry trends. 9. Those diversity & inclusion groups? Yea, they only work and actually do something in New York. Outside of NYC, you're isolated from them and get nothing. 10. It's very telling that employees are generally disengaged (despite HR's engagement survey results). 11. Minor compared to the rest, but moving from Slack to Google Chat? Who does this?

5.0
Nov 26, 2025
Recommend
CEO approval
Business Outlook

Pros

The company offers a fast-growing, high-energy environment where the Tokyo team collaborates closely with colleagues in Sydney and NYC, creating meaningful opportunities to engage major Japanese enterprises and take real ownership of market development.

Cons

Because of the time zone differences with HQ, communication can occasionally be challenging, and the fast pace requires a high degree of independence and self-direction to stay aligned and drive outcomes effectively.

Viewing 52 - 54 of 373 Reviews

Glassdoor has 386 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.