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      Rokt

      Engaged Employer

      Rokt reviews

      3.9

      68% would recommend to a friend

      (373 total reviews)
      avatar

      Bruce Buchanan

      69% approve of CEO

      79% positive business outlook

      Ratings by demographic groups

      Rokt has an employee rating of 3.9 out of 5 stars, based on 373 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

      Reviews by job title

      373 reviews
      5.0
      Feb 18, 2022

      to the moon!

      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      *fast pace environment = get things done and feel accomplished *company takes time to explain each to department (from engineering to sales) to every employee which is very thoughtful. * hybrid in-office days. take advantage of beautiful office space and connecting with coworkers in real life, while having flexibility to work from home if needed. *perks of the startup // beautiful office, snacks, offsite with team, trips with company to learn more about each other and departments.

      Cons

      *since we have offices in NYC, Australia, Singapore and London - can get tricky with late / early meetings.

      avatar
      Rokt Response
      4y
      We really appreciate this great insight you’ve given future employees about Rokt. We agree on so many fronts and will continue to take all feedback on board so that you can continue to enjoy the ride with us. Thank you for your contribution to our business.
      2.0
      Feb 24, 2017

      Micromanagement Starts at the Top

      Anonymous employee
      Recommend
      CEO approval
      Business Outlook

      Pros

      ROKT's best strength is it's fun, vibrant, young, party hard culture. You will love spending time with your coworkers from around the globe, making memories with them in exotic locales (lHawaii!). This is 5% of the job.

      Cons

      The other 95% of the time you will be part of an organisation run by one man's whims, the CEO Bruce. Whatever your title is, no matter your role, the CEO will determine what you work on and when. You may be a subject matter expert in marketing, but what Bruce wants is the only thing that matters. It trickles down from your manager's manager and you are left holding the bag, trying to fulfill whatever demand the CEO had in mind that day. The other challenge is you're forced to promote a product that really only works in Australia. The smoke and mirrors of the marketing tech and advertising tech spaces is very evident here. Lots of smoke, and not a lot of substance. We have a small group of customers we've bent over backwards for and provide some success for, but this is not a scalable or long term growth company. The fact we've been around for 6 years and haven't grown at the pace most successful startups do, is a testament to how small the market fit is for our product.

      avatar
      Rokt Response
      9y
      Firstly, thank you for providing us with this feedback - we value feedback as it helps build a better ROKT! As with most startups, we have been heavily dependent on a small leadership team, to help navigate our growth as we have expanded globally from an initial base only in Australia. Hands-on leadership, and the disciplined application of business expertise are key ingredients of our success, where we continue to see strong results and work hard for every opportunity. Over the last 12 months we've also hired more than 20 industry leaders across all of our departments, to provide our teams in each market with the experienced people managers to provide better training and coaching for everyone. We are definitely not perfect and some of our managers have not provided the level of support we want to see for every team, but we are quick to react and fix issues. I am sorry you got the impression from your manager that all decisions on what you were doing day-to-day are made by Bruce our CEO, but this is simply not correct. Bruce has built a number of very large and successful business by building strong teams - as he is doing at ROKT - we have a leadership team that includes 20 of our people leaders and an executive team that are not only responsible for their respective teams but also the overall strategy and direction of the entire business. Some of the statements you make are not factually correct: - We are growing at triple digit rates and regularly hit new records - This is one of the reasons we successfully closed out our Series B capital round over the last month - 60% of our business is now based in the US, Australia is only 20% of our current business - We now have successful businesses in Australia, USA, New Zealand, Canada, UK and Singapore - this year we will rollout a number of new markets - We have over 2000 clients successfully using our platform and achieving great results - ROKT has been going for just over 4 years in its current form. We are doubtful, based on the above (and international spelling from someone claiming to be from our New York office), that this is genuine review from an actual New York team member, but nonetheless we have responded to each of your points.
      2.0
      Jan 21, 2026

      Wouldn't recommend

      Gtm
      Recommend
      CEO approval
      Business Outlook

      Pros

      Company trips are cool (but can also be a lot of pressure and it is a bit odd to be forced on a mandatory international trip sharing rooms and being in bathing suits with colleagues....) Comp packages are very good. They are aware they need to pay people a lot because they ask a lot. free lunch

      Cons

      There's a lot of cons, mostly around management and the intensity of the expectations. Its unrealistic to expect any worklife balance. Good for you if thats your vibe but its a pretty extreme place to work. Constant pressure. Highly competitive. Exhausting. There was an article once where the CEO proudly compared us all to Navy seals in that the expectations are extreme. This translates to a culture where burnout is normalized and even celebrated. ("Congrats to this person for spending 44 hours over the weekend on whatever project. Here's an award or a gift card. Back to work!") Unhealthy af also rampant favoritism from top down I'd urge most to avoid this place if possible

      Viewing 73 - 75 of 373 Reviews
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      ReviewsRokt reviews

      Glassdoor has 386 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.