Rokt reviews

3.9

68% would recommend to a friend

(371 total reviews)
avatar

Bruce Buchanan

69% approve of CEO

79% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 371 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

371 reviews
5.0
Jun 10, 2026

Dynamic growth environment with high expectations and challenges

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I think Rokt is at the very front of a long list of global organizations readying itself for the AI future. Our training, access, and speed of change in this AI era are phenomenal. My career development and my value in the market is exponentially higher now than it was when I started with Rokt. It's a business growing at 30% each year, and as a shareholder, my net wealth creation is a real distinguishing factor on this role versus roles I could get elsewhere. The expectations are very high at Rokt. They are also very transparent. It's a sort of environment that I enjoy being part of.

Cons

We're trying to do something no one's done before, and that can be tiring. Rokt clearly isn't for everyone, and that's okay. There is definitely a relentlessness here and an expectation that we will continue to stretch ourselves. On great days, that's great. On challenging days, that can be hard.

5.0
Jun 9, 2026

Hard work pays off here

Recommend
CEO approval
Business Outlook

Pros

Rokt is the kind of place where you can grow fast if you're willing to put in the work. I've built my way up to senior leadership over my time here, that kind of trajectory doesn't happen without real investment from the company in its people. The work is genuinely complex and interesting: you're sitting at the intersection of technology, commercial strategy, and some of the biggest brands in the world. The caliber of teammates has been consistently high, and the culture pushes you to think bigger and challenge yourself. There's also a real emphasis on building leaders from within, which I've benefited from directly and tried to pay forward with my own team.

Cons

Fast growth means things move quickly and priorities can shift. If you need a lot of structure or predictability, it can feel like a lot. Ambiguity is part of the job, and not everyone thrives in that environment.

5.0
Jun 1, 2026
Recommend
CEO approval
Business Outlook

Pros

Rokt is a great place to work with an abundance of opportunity for upwards mobility, even for entry-level employees. This was my first job out of undergrad, and I have already been promoted, given raises, and more! The team is also super positive with each other. Everyone is always thankful for the work you do! Rokt employee benefits are fantastic, the pay is competitive, and they also offer several opportunities to further your career within the organization. It is a high-growth environment where employees are appreciated!

Cons

Rokt is extremely fast-paced, and this isn't for everyone. However, if it works for you, than there is no better place to be. We are constantly learning, pushing ourselves, and doing it all at lightening speed.

Viewing 16 - 18 of 371 Reviews

Glassdoor has 384 Rokt reviews submitted anonymously by Rokt employees. Read employee reviews and ratings on Glassdoor to decide if Rokt is right for you.