Rokt reviews

3.9

67% would recommend to a friend

(372 total reviews)
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Bruce Buchanan

68% approve of CEO

80% positive business outlook

Rokt has an employee rating of 3.9 out of 5 stars, based on 372 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Rokt employee rating is in line with the average (within 1 standard deviation) for employers within the Information Technology industry (3.7 stars).

Reviews by job title

372 reviews
1.0
Oct 11, 2024

Avoid for mental peace.

Recommend
CEO approval
Business Outlook

Pros

Good growth numbers on paper.

Cons

- Aggressive managers, feels like a exploiting dictatorship. - Hire and fire culture. Managers try to put blame for their failures to juniors and find a scapegoat to fire. - Poor opportunities for tech growth. Most of the systems are already built. Current projects are either maintenance or experimental.

2.0
Feb 17, 2018

Don't be misled

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

There are some great and dynamic personalities, and the "party culture" is fun though sometimes gets out of hand. Employees get to travel once every quarter for the end of quarter parties.

Cons

Coming to work at Rokt is like going to high school every day. They are very cliquish and you have to be part of the "popular" crowd to really enjoy yourself at Rokt. Those are probably the ones writing 5 stars reviews of the company (mostly coaxed by the HR as well). If you aren't the 10% of the most well-liked "Roktstars", then get ready to be shunned like black sheep. Favoritism is rampant here, so if you're good friends with the management, then you're well on your way to success. Also, be prepared to do some outside office favors, if you get the gist. Ask any ex-employee and they will tell you the same reason why they left. No wonder turnover is so high (though they will deny this claim to the death).

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Rokt Response
8y
Thanks for your candid feedback. While it is disappointing for us to hear your experience, it is only with feedback that we can improve. It is difficult to have an effective discussion on some of the issues you raise when we are not able to talk to you face-to-face, but we will try to address each of the points you have raised: HR coaxing reviews: we don’t have a formal HR department but rather expect our managers to lead their teams. They do from time to time encourage team members to fill in reviews as we want everyone to know what it is like to work for Rokt before they join. We never try and influence anyone to write or say anything but rather, ask everyone to write honest reviews of their experience. We think it is better for everyone to have a clear idea what it is like to work for Rokt; this helps ensure alignment between what the individual and organization are looking for - which we think helps deliver a better outcome for everyone. Also if you look at the number of reviews vs the total size of the team at Rokt (~150) it is reasonable to say that a lot more than 10% are completing reviews. Staff turnover: while our turnover is low by industry standards we also think it is healthy in a business growing as fast as Rokt, to have some turnover. Around two-thirds of our turnover is due to performance - while we spend a lot of time, energy and money in training and support we also recognize that some people find it hard to deliver at the level we want for our customers. We spend a lot of time getting our team right for fit - including the CEO interviewing every new hire - but sometimes we do see misalignment between our values. As a rapidly growing startup we believe we need to act and be comfortable that we won't always get it right. Calling this out early is best for Rokt and the person who is not a fit for our culture and/or the role. Favoritism: we are a data led organization - it ties to our core belief about best practices in marketing and e-commerce and all our rewards and incentives are based on actual measurable outcomes. So it is disappointing to hear you experienced something other than this at Rokt. We try to ensure this doesn’t occur via twice-annual peer reviews of individual performance.his is a review of achievement against numeric KPIs and involves input from the leadership team on your broader potential and contribution, to ensure that development and performance feedback involves a range of inputs rather than a single manager. We take our company culture very seriously and believe it sets us apart from others. Hiring for cultural fit and ‘no ego’ is a key part of the process for every new role. We also carry out quarterly pulse surveys to ensure teams have a chance to anonymously comment on this, and results (which do not mirror your commentary) are directly incorporated into our People/HR project planning for the next period. The results of all surveys to date have been constructive and on the whole very positive. At times where we have seen lower than average results, such as on occasion in new offices where new systems and geographical isolation have created obvious challenges, we have focussed on improving these areas and have always seen a strong rebound in ratings as a result. Party culture / high school atmosphere: Like any startup, we have had a fast-paced culture in our formative years as a company, as we strived to achieve the growth we have seen to date. End of quarter events are not about 'parties' - we spend up to a week in training, listening to industry leaders, our peers cross function, inspiring speakers, and most importantly, our clients - in order to learn what to take back into the business to improve what we do, and equip each individual with the skills necessary to be their best. We also like to have fun, celebrate success, and get to know each other in a social environment - but we love learning just as much - they're certainly not incompatible! Values: Our values are something we do not shy away from or apologize for - we believe they are part of our DNA. Our values are: Smart with humility Conquer new frontiers Customer obsessed Enjoy the ride Please feel free to reach out to anyone in the leadership team if you wish to have a more direct and confidential discussion to contribute to the ongoing work we are doing in these areas, and to ensure you feel valued. It is our goal to have a whole team of Roktstars who enjoy coming to work everyday. Based on the spelling of your post it looks you are in the US. Also you say you worked for Rokt for three years however we have only had three employees in the US at Rokt for three or more years and they are all still working at Rokt. So we have some concern this post is not from a real ex-Roktstar.
2.0
Apr 17, 2020

I expected a lot more from this company

Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Lunch catered 3 times a week, free coffee and snacks, social club allowance, training allowance, roll out of new leave policies based on staff feedback

Cons

There are people in this company who lack responsibility – countless times I’ve had conversations with people and they have been unable to provide a reasonable or immediate response for things within their control. For a lot of people in the business, if something does not affect their variable remuneration, they will disregard it. There is poor work life balance – the business, with over 200 employees globally, has established itself as an experienced tech company, moving past the start-up phase. Despite this, it is under-resourced in certain teams and people get worked to the bone. Focused on testing and experimentation, recruitment is emphasised on hiring engineers, whilst the other functions are left to fend for themselves in a start-up environment. You work long hours and most of the time it goes unseen – it’s difficult to find time for projects when you’re performing BAU tasks for 12 hours a day, let alone find the opportunity to use the training allowance for career/personal development. Not everyone is intelligent and driven – some of them work hard to make up for it, but others have big egos and just take credit for someone else’s work. There are managers who don’t stand up for their own staff and like any other workplace, it’s all about connections. Staff are not valued and supported – people in leadership / management positions listen to your concerns and complaints, but most of the time they don’t bother taking any action. They are just out for themselves and wait for you to cut the ties.

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Rokt Response
6y
Thank you for your feedback. We are very sorry you did not have a positive experience at Rokt. We know we don’t get everything right - we absolutely recognize we have room for improvement. We also recognize that Rokt is not for everyone - it can be challenging and can involve learning at a much faster pace than some are comfortable with. As you well point out, we are constantly listening to our team. We ask for feedback on a quarterly basis and constantly check in with team members. We do indeed pride ourselves in investing a lot of effort on communication and transparency. This is an area that is consistently rated very high by all our Rokt’stars in all our internal surveys. While some areas of changes are driven bottom up (e.g. some of the leave policy changes you mention) there are many changes where the initiative comes from the senior leadership team (e.g. transparency on salaries and career ladders). However, we don’t think it is a weakness to listen to the team’s feedback in order to understand where improvements are needed. A few of the concerns you raise (work/life balance and leadership) have recently been addressed with the introduction of new programs including our Rokt’star Sabbatical and a global in-person Learning and Development program for 2020 called Rokt University. We are proud of the culture we have built and we understand it is best built in partnership with our team of Rokt’stars to ensure we are all always improving. We appreciate your feedback and wish you the best of luck in your future endeavours.
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