2.0
Dec 25, 2013
Recommend
CEO approval
Business Outlook
Pros
Good brands that are supported more by retailers than by company. Work hard to launch new items unique to the marketplace.
Cons
Significant loss of brand equity; do anything for top 4 retailers not much for the others; Sr. management in disarray - changing COO's; whim of the week. Have to have the right relationships to get ahead, talent doesn't matter. Speaking the truth not rewarded, must keep up appearances.