Sinclair Broadcast Group reviews

Experienced disciplined sellers motivated by the financial rewards of hard work should steer clear. Focus is new biz development as it should be, but current management is obsessed with the performance of their TV counterparts and research instead of getting in front of the local SMB to sell advertising. Executive management uses its most valuable asset (sales) to experiment with non revenue generating corporate initiatives just to be able to say they are part of emerging trends, while Local management seems institutionalized and oblivious to the number of products outside of broadcast television that are being put in front of prospects and sold, as well as modern day technology necessary to be efficient. Knowledge of your competition and preparedness are both important, especially when negotiating agency business, but if you’re not number one in town, and in a competitive environment with everyone who sells advertising after the local ad dollar, it’s about volume and putting your product in front of them FIRST, and the MOST often, to make it happen. Time is money! It's television, not Rocket Science.

The big issue with Sinclair is that it runs most of its stations very cheaply. Some of the larger markets have bigger budgets and top line equipment and facilities. But most of the smaller markets deal with sub-standard technology, facilities, staffing and local management.