A great place to work, still a long way to go
Pros
Taboola was a great place for me to start my career at. I got exposure to clients and campaigns that I definitely wouldn’t have gotten at larger companies which helped me get very invaluable experience. The biggest pro about Taboola is it’s people management (at least for their account management team). My managers truly cared about my success, both personally and professionally. The culture and perks are very good, especially for a company of it’s size. The pre-pandemic trips to other countries were great and the office perks as well. Your coworkers (like your managers [at least on the account management side]) also were very invested in everyone’s success and were willing to help anyone out at a moments notice. The work life balance was also great. Sure, there are some times where you have fire drills and have to stay on a little late, but overall, you are pushed to sign off when you’re supposed to, use your vacation days, etc. which I greatly appreciated. There are definitely cons, but my experience was overall positive.
Cons
Taboola is a company that is heavily focused on it’s publisher partnerships, and that is where the majority of it’s resources have gone, historically. Because of this, and despite an increase in investment in the media side in 2019, the advertising product is just not where it needs to be for Taboola to achieve it’s growth goals, especially with big six agencies and large enterprise brands. The product is currently made to support what Taboola is unfortunately known for (arbitragers and affiliates), and it can be tough for many large brands to see success on it, from both a logistical perspective and a performance perspective. Taboola’s goal is to be considered a “must buy” in the advertising world, and to be honest I feel like they are still far away from doing that. At least from a product perspective.
