Pros
Building small brands. You experience lots of big wins during this phase of growth in a company. Brands that VEB manages are really fun and high-energy and that makes them easier to sell.
Cons
Once Coca-Cola North America assumed full control of VEB, it went to hell in a hand-basket, and QUICK. So much talent has been dismissed over a phony assessment process. March 15th is our last day. Really, what they did was retain lower skilled workers and got rid of the hard-working ones who put VEB on the map with their tenacity and knowledge of the bottler system. The senior leadership team is a complete fraud and was not at all transparent about the process in which dozens of people would lose their jobs. The company did these bogus assessments where your manager, their manager and then their manager supposedly assessed your skills and talents. The only problem is, they weighted the four categories so your past performance was only like a 10% factor. Past performance was the only category that isn't subjective. You either hit your plan or you didn't. So, if you hit your plan every year consistently but they want to get rid of you for cheaper talent, they can score you lower on the other portions because those are subjective and also carry more weight. They basically crafted the outcomes of the assessments.
