Pros
Very high moral values as this is a non-profit faith-based Fortune 500 company (#409 for 2009). Very good financials, not much in the news at all (very good strength). Very solid first year advisor/representative performance bonus system. You are fairly given 'move-ins' who may be a member in another state and these members are fairly distributed among team members in your local office or coverage area. Good sign-on bonus system for new reps who are transferring their licensing from another financial services company. Good 3 week training program to have new advisors get used to product and how to present solutions.
Cons
Since they are non-profit, you have to pay rent to have an office. No assistance from the company with this. This is typically $600-$800/month. You are often provided a database of clients who have been picked through by the more senior members of the team. Having "...for Lutherans" turns many folks off to the misconception that they have to convert from their current religion to buy certain products. (There are also other associations by way you can be a member, which aren't clearly identified).