3.0
Jun 3, 2010
Recommend
CEO approval
Business Outlook
Pros
Very bright people Exposure to many aspects of the marketing planning process Access to a massive longitudinal shopper database Often, the problems are interesting Good benefits for a services firm
Cons
Strong groupthink culture Value to clients has been oversold, and so skepticism exists about the value of dh Leadership (as opposed to management) is not valued within the firm The "fun" culture is predicated on continued growth, and when the growth slows, the lack of leadership ability will become more evident