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Troye Sivan joined Rolling Stone to talk about our 'Get loose.' campaign and his love for Gap, from highlighting his newfound love for dance as a form of self-expression to recalling his favorite Gap hoodie growing up. “Gap is such an iconic part of pop culture, and they have always had really cool taste,” Sivan says. “I’m a really big fan of the branding and the clothing and everything about this [campaign] felt really right to me." Read the full article below.
This week, Glossy launched their annual Storytellers list, celebrating the creatives whose work defined the year in fashion and beauty. The list highlights leaders who shaped resounding narratives, inspired virality and established new industry playbooks over the past 12 months, including our own Calvin George Leung, featured for his work on Gap's Linen Moves campaign that "nearly broke the internet": “You do one thing amazing, and it’s easy to rest on that and take your foot off the gas,” he said. “But consistency is a huge opportunity for us. We need to keep our finger on the pulse and constantly push ourselves into where the world is moving.” Read the full story at link below!
We teamed up with American Girl to create timeless favorites for a new generation. With both kids’ and dolls’ clothing, this nine-piece collection celebrates our brands' shared history of iconic classics with styles that celebrate girlhood.
We commissioned a survey and found that 86% of parents observe a boost in their child's confidence when they express creativity through fashion. That's why our new back-to-school campaign is focused on allowing kids to express their originality with a fresh assortment of elevated and trend-forward styles in GapKids that ensure they kick off the school year feeling like their most confident selves. “This year’s back-to-school product assortment and campaign celebrates the next generation of GapKids,” said Mark Breitbard, CEO and President of Gap brand. “With styles that encourage self-expression and a campaign centered on optimism, we aim to be a destination where kids find exciting styles that parents love.” Check out the next generation of artistic originals in the campaign film, "Just dance."
We're ready to wear our pride! We partnered with The GenderCool Project and their Champion Lily to design friendship bracelets for our employees to celebrate Pride Month. Lily's inspiration came from merging both brands' colors while honoring the colors of the Pride flag. GenderCool is a youth-led movement dedicated to helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth. To support their mission, Gap Inc. is donating to the organization and we'll be joining them later this month at the Pride parade in Chicago! Our brand believes in the power of being your authentic self, and we're honored to provide an outlet for our teams to show their pride and express themselves in their own way.
As a brand dedicated to celebrating creativity and self-expression, we partnered with PAPER Magazine this Pride Month for their 40th anniversary to champion a series of creative minds within the LGBTQ+ community. Captured wearing our Pocket Tee (also turning 40 this year!), the editorial piece features singer-songwriter Zolita, artist Mykki Blanco and The GenderCool Project champion Alex showcasing their unique way of wearing this classic piece and sharing how their identity, craft and style choices shape their authentic selves.
What goes into crafting a custom-made denim gown for an Oscar-winning actress? It takes Creating with curiosity at the intersection of fashion and entertainment. Designing with our customer in mind. And, staying true to our heritage in a fresh and forward way. Get an in-depth, behind-the-scenes look, at the making of Da’Vine Joy Randolph’s custom Gap Gown for the 2024 Met Gala, designed by Executive Vice President and Creative Director of Gap Inc, Zac Posen.
Gap Champions Originality In New Spring Campaign Starring GRAMMY® Award–Winning Artist Tyla
Imagine a bustling hub where creativity collides with commerce, and fashion comes to life. At the heart is assistant merchant Alisha Wang — a creative weaving together the threads of style, trends, and expertise in women's knits at Gap. Let's step into the shoes (or rather, the top) of Alisha to learn more about her role as an assistant merchant to make every collection a channel for self-expression.
Gap, the iconic fashion brand, launched its holiday campaign today, showcasing an incredible cast of gifted individuals who champion originality and convey authenticity, while showcasing fresh style with our most loved pieces. Anchored in the idea of ‘Gifted’, this campaign celebrates the holiday season as a gift – a time for gratitude, reflection, and togetherness. Whether you are shopping for yourself or giving the gift of Gap, they have the holiday essentials you need to embrace the season in comfort and style.
