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Each year, our Impact Report gives us a moment to reflect on the power of music, the spark of creativity, and the heart that drives everything we do at Sweetwater. Our impact extends beyond the sounds our customers create. It is reflected in how we care for our employees, invest in our communities, and protect the environment we all share. Some of the highlights from 2025 include recycling over 372,000 lbs. of guitar strings through the D’Addario Playback program, earning a Top 10 North America Inspiring Workplaces ranking, and contributing over $1 million in funding, gear, and support through partnerships with more than 200 organizations. See the full 2025 Impact Report: https://bit.ly/4dDUUWR #WeAreSweetwater #FullTimeDream
The largest band instrument event in the US is coming to Fort Wayne! On May 16, Sweetwater will host the National Band Expo, bringing together the largest selection of intermediate and advanced band instruments available anywhere in the country. This is a rare opportunity for students, band directors, and lesson instructors to get hands-on: to play, compare, and discover the instrument that truly fits their goals with dedicated, one-on-one consultations with our band instrument specialists to help guide each decision. All in one place, all in one day. This event is something only Sweetwater could bring to life. We partner with educators, support students as they grow, and help families navigate decisions that shape lifelong musical journeys. It’s a responsibility we take seriously, and one we continue to invest in every day. Don’t miss the opportunity to browse an unmatched selection paired with the chance to experience it firsthand. #WeAreSweetwater #FullTimeDream
Our Fort Wayne campus is now home to two new home audio listening rooms, including an immersive JBL Synthesis environment and an interactive space with more than 100 components to explore. Each is designed to give customers a hands-on, personalized path to finding their perfect sound. This expansion, celebrated during our recent grand reopening, also brings more gear for creators, expanded camera and video offerings, and an even greater selection across the store. It is all part of our commitment to serve more musicians, creators, and listeners with more ways to discover what sound can do. #WeAreSweetwater #FullTimeDream
Last week, our IT team took the stage for our annual IT Talent Show. From solo and group music performances to card magic, feats of strength, and even some incredibly well-trained pets, the range of talent on display was as impressive as it was entertaining. Events such as this are a reflection of who we are: creative, passionate, and willing to show up for one another in ways that go beyond the day-to-day. #WeAreSweetwater #FullTimeDream
March 5 marked National Cheetos Day, and FritoLay and Pepsi helped us celebrate in a way that employees will not soon forget. Chester Cheetah himself made a special appearance on campus, welcoming team members and posing for photos as employees stopped by to join the fun. Of course, it would not be a proper celebration without snacks. Employees were treated to Cheetos and refreshments while connecting with colleagues throughout the day. Anyone who participated was also entered into a giveaway, adding a little extra excitement to the experience. Events like this are a simple reminder that culture is built in the small moments. A quick break, a shared laugh, and a chance to connect with coworkers can go a long way in brightening the workday. Sometimes all it takes is a bag of Cheetos and a little bit of mischief to bring people together. #WeAreSweetwater #FullTimeDream
Our monthly Food for Thought Lunch & Learn series offers voluntary sessions focused on personal and professional development, with a variety of topics and engaging giveaways each month. This year, we expanded thought leadership to all employees through an initiative called Each One Teach One. It taps into the expertise and passions of team members across the company, empowering them to share knowledge that makes us all better. Our most recent session, “Composing Psychological Safety,” led by Senior Delivery Analyst Andrew McNair, explored why psychological safety is the foundation of high-performing teams and how it empowers people to speak up, ask questions, and learn from mistakes. We are committed to helping our employees reach their full potential by building teams where everyone feels safe to contribute. #WeAreSweetwater #FullTimeDream
A recent MarketWatch article highlights a growing trend of CEOs connecting directly with customers to better understand their needs and to strengthen relationships. At Sweetwater, we’ve operated with that mindset for 47 years. Our CEO Mike Clem is featured, discussing the importance of staying close to the musicians and creators who inspire our work. Our leadership believes these conversations build trust, drive insight, and keep us grounded in what matters most. Every conversation helps us serve more musicians, more personally, every day. Read the full article at https://www.msn.com/en-us/money/companies/why-more-ceos-are-chatting-directly-with-customers/ar-AA1WZZpd?ocid=BingNewsVerp. #CustomerService #Leadership #WeAreSweetwater #FullTimeDream
Today we celebrate the incredible impact of and the work it does to connect, support, and grow women across the music products, pro audio, and entertainment-technology industries. Women of NAMM is dedicated to expanding female representation and leadership across our industry by providing mentorship, networking, and professional-development opportunities that help women build meaningful careers and lasting industry connections. We are especially proud to celebrate our own Jennifer Witt, Senior Marketing Manager of Institutional Sales, who attended NAMM as one of only three winners of the Women of NAMM scholarship. Opportunities such as this do more than support attendance at an event: they create pathways for leadership, connection, and long-term growth across our industry. Thank you to Women of NAMM for continuing to invest in the future of music and the people who make it possible. Learn more at https://www.namm.org/membership/women-of-namm. #WeAreSweetwater #FullTimeDream
Ghost Energy stopped by yesterday with a tasting event for our team. Moments like these help create shared experiences that bring people together, spark conversation, and add a little extra kick to the workday. Thanks to the Ghost Energy team for swinging through and helping keep the energy high.
As a company of musicians, we understand the profound impact music can have on someone’s life. That’s why we've made it our mission to partner with leading philanthropic organizations to empower young talent, provide equal access to music, and support musicians in need. Learn more about how we’re amplifying change 🎶:
