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Join us as we take a sneak peek into the future of experiential retail at our new NYC flagship store. The new concept features first-of-a-kind immersive digital and physical experiences designed to inspire creativity and imagination and will be introduced to more than 100 LEGO® stores worldwide this year.

The LEGO Group unveils groundbreaking 'retailtainment' concept at NYC flagship store
We’re excited to announce that we’re using plastic bottles to develop prototype LEGO® bricks! This is a big step towards our ambition to make our products from sustainable sources by 2030. ♻️ #Sustainability #PlanetPromise #RebuildTheWorld #LEGO

The LEGO Group reveals first prototype LEGO® brick made from recycled plastic
Ahead of #WorldRefugeeDay on 20 June, we’re joining The LEGO Foundation and partners to celebrate their inspiring work to give children in conflict and crisis areas spaces to laugh, learn and just be a child. Read more → https://www.legofoundation.com/en/learn-how/blog/the-lego-foundation-celebrates-world-refugee-day/ #LearningThroughPlay #LEGOFoundation

Ahead of #WorldRefugeeDay on 20 June, we’re joining The LEGO Foundation and partners to celebrate their inspiring work to give children in conflict and crisis areas spaces to laugh, learn and just be a child. Read more → https://www.legofoundation.com/en/learn-how/blog/the-lego-foundation-celebrates-world-refugee-day/ #LearningThroughPlay #LEGOFoundation
“As marketers, we need to make sure that brands are celebrating the diversity of their fans so that everyone feels included and inspired,” says Julia Goldin, our Chief Product and Marketing Officer. In this insightful interview, she shares about the evolution of the LEGO® brand, our efforts to ensure greater representation, and how she uses her curiosity as a superpower. #LEGOTeam

LEGO Group Chief Product and Marketing Officer Julia Goldin on the 'magic of marketing'
Our colleague Michal, shift leader in our factory in the Czech Republic, proudly states that he has the most diverse team in production imaginable. “I have colleagues with different nationalities – Czechs, Serbs, Azerbaijanis, Ukrainians, Croats and Slovaks – with different backgrounds, identities and age – all truly role modelling inclusivity," he shares. Michal has a pro-tip on how to create more inclusivity in teams and departments, which has proven to be very successful. “As a shift leader, I use the wonderful diversity in my team to regularly swop around members within the teams. This way all team members get the opportunity to get to know each other better, for instance, those from different countries learn the local language more easily and it works wonderfully for us.” “I think we should focus on what brings us together,” he says – and we couldn’t agree more. ❤️ #PrideMonth #LEGOTeam

Possibly the most diverse team in the LEGO Group
At the LEGO Group, everyone should be able to bring their full self to work. To help us become a more diverse and inclusive workplace and let the world know where we stand, we entered partnerships with three LGBTQIA+ NGOs: Stonewall, Workplace Pride and Open For Business. Cristina Liquori, Head of US Marketing, welcomes the new partnerships: “It’s so meaningful for someone like me who identifies as queer to see the company openly supports LGBTQIA+ colleagues and the community in general. I love that we embrace this to show that we value diversity.” #EveryoneIsAwesome #PrideMonth #LEGOTeam

New partnerships will help us attract diverse talent
Did you know that 23 June is International Women in Engineering Day? To help us celebrate, Ronen Hadar will host our next virtual #SayHej event with some of our talented #LEGOWomen Engineers. We’ll hear the team’s personal career stories, achievements and shine a light on the initiatives and projects they are involved in. Join the discussion and get ready to Say Hej! Sign up for our event on Wednesday 23 June #WomenInEngineering #BehindTheBricks #LEGOCareers

Sign up to Say Hej to... LEGO® Women in Engineering & Quality
Being a LEGO® Leadership Playground Builder is about more than just a team role. For Gustavo, it’s about being #Curious in your problem solving, #Brave in your work and #Focused on your actions to help his team succeed. #LEGOCareers #BehindTheBricks #LeadershipPlayground

Credit Risk to the Campfire with Gustavo🔥
We're super excited to reveal our new set – LEGO® Everyone is Awesome! ❤️🌈 Set designer Matthew Ashton, Vice President, Design shares: “I wanted to create a model that symbolises inclusivity and celebrates everyone, no matter how they identify or who they love." Read more → https://www.lego.com/da-dk/page/why-i-designed-everyone-is-awesome #LEGO #EveryoneIsAwesome
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The LEGO® Leadership Playground is created by our colleagues for our colleagues. It’s much more than a model, it’s designed to energise everybody, every day (and it does! 💪). We’re encouraged to take part and take control wherever you are and whatever your role. #BehindTheBricks #LEGOLeadershipPlayground

How does the Leadership Playground make our people feel?