AskNicely Sales Development Representative interview questions

To summarize it in full, it was not only the longest but also the most misleading hiring process that I've been through. For this position they had me go through a phone interview, 2 in-person interviews with managers in the sales department, a group lunch interview with their sales team, and a final interview with their CEO (5 interactions in total for an associate level position). All of these interactions lasted approximately for a month as well. After all these meetings their HR/recruiting associate emailed me saying they were reaching out to my references (2 weeks after I provided them the information) and then finally got the rejection email. Everything was going great up until the CEO interview. Was late to the interview, kept getting distracted by co-workers and talked with them when we were trying to find a spot in the office to interview, and then worst of all pulled his phone out in front of me to answer texts/emails. It would be an understatement to say I put off by that especially by the main leader and co-founder. Wouldn't do that to a potential candidate if I were in his shoes. I did get cold feet from this interaction and turned into a "humpty-dumpty" as to if I really wanted this and especially working for a leader like this. When asked about why they weren't moving forward, they mentioned that their CEO expressed, "uncertainty of cultural fit", believing it to be more of a "gut feeling" with the interaction. Mind you, this is the same individual who pulled out his phone in front of me during an interview and the same company that dragged me through all these interactions. It left a bad taste in my mouth and really is something I don't want to write on here since you all seem awesome and the company & culture is on the upswing. My feedback?: Stop pouring water on people's doorsteps and telling them it's raining. Don't do this to future, potential candidates for your open opportunities in years to come.