I applied online through indeed.com for a job at boots and saw a Christmas Temp'. Although this wasn't the position I was hoping for, I proceeded to make an application form. Only a few days later and I received an email asking to decide on an interview date. As this was my first interview I was very nervous, but my kind interviewer made a great effort to ensure that the process was relaxing for me.
Questions that were asked included help I have offered to someone that I didn't know, a staff member, and situations that I have worked in as a team. Also, questions were asked about customer service and care, such as times I have gone out of my way to make a customer feel valued. - Try to include responses that are directly linked between your actions and how they translated into a positive experience for the customer.
I hadn't actually had any retail experience, which was one of the questions asked, but I was able to say that I am a quick learner and feel I have a skill set that would contribute to the Boots team. As to why you would work at Boots, state that they are respected and valued on the high street, and clearly train their very kind and helpful staff well - they want you to feel passionate about working for them as part of their team.
They also asked about how I would deal with different customers, whether they were pleasant or angry. Remember that the customer is the most important and that you have to try and ensure that they have the best shopping experience by being pleasant, supportive and polite. They will also ask you your opinions on customers who are confused or confident. I said that confused customers show despondency by reading the signs and looking at a range of goods, whereas confident customers are direct and appear to have a goal.
Due to my responses to each question I was offered a job as a Customer Assistant on the shop floor. But, following this I was asked if I had been prompted to think about a specific item that I wanted to talk about. This is a crucial part of the interview, as it allows you to offer unique skills with regards to selling, and translate a passion you may have for it. As such, I had written down, practised and rehearsed information about my chosen product from Boots.com prior to the interview, and the interviewer was very pleased with my response.
This lead me to be offered a consultancy position, and have a 'shop floor' assessment, where the interviewer would be watching my communication and people skills with customers on the shop floor. Although I was very nervous, once again the interviewer reassured me, as they were simply looking for an ability to deal with customers well. This may seem a daunting task, but rest assured it is just talking to customers, as you were not expected to know everything about products.
On the shop floor I saw a young woman who appeared confused whilst trying to purchase fragrance for her Grandmother, who I approached and offered assistance to. What I was able to immediately think of is that her Grandmother would definitely know - and most likely have used before, known brands (Dior, Chanel, Yves Saint Lauren, etc), which helped to refine the choice of products at hand. We tested a few of the products and spoke about their aesthetics too. After a short while she decided on the product we spoke about and made a purchase.
I secured my job and start within the next few weeks. I hope that this has been helpful to you and wish you the best of luck with your interview and job application process!