Brand Manager applicants have rated the interview process at General Mills with 3 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 50% positive. To compare, the company-average is 74.1% positive. This is according to Glassdoor user ratings.
Candidates applying for Brand Manager roles take an average of 1 day to get hired, when considering 2 user submitted interviews for this role. To compare, the hiring process at General Mills overall takes an average of 21 days.
Common stages of the interview process at General Mills as a Brand Manager according to 2 Glassdoor interviews include:
One on one interview: 67%
Phone interview: 33%
Here are the most commonly searched roles for interview reports -
I applied in-person. I interviewed at General Mills
Interview
Very structured interview process. Specific set of questions that interviewers walked through for each candidate. Much less conversational and more transactional/"unbiased". Behavioral interview mixed with case questions. Based on knowledge of both high performing and under performing brands.
Interview questions [1]
Question 1
Pick a brand - what would you look at to improve revenue?
I applied online. The process took 1 day. I interviewed at General Mills (Minneapolis, MN) in May 2025
Interview
Screening interview for Brand Manager position - 30 minutes with HR talent acquisition lead. Questions focused on resume specifics, prior role scope, and size of business previously managed. Frame is highly centric on CPG, with limited understanding of transferable adjacent sector experience.
Interview questions [1]
Question 1
What’s your experience with demand generation activities?
asked me why this role and why work here, had two rounds, pretty average interview stuff and a case question, pretty normal interview, everyone was nice and helpful, it helped that i had experience