Customer Manager Interview Questions

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Service Level Agreement or Achievement? Q1 just ended and your team’s overall performance was 63% of SLA achievement (the team should be at 90% or above for first response times and resolution times). As you look at individual performance, you see that 2 members of your team achieved 95% - 100% of SLAs in Q1, while 4 others averaged between 30% - 40%. You have some high performers, but the majority of your team is far from reaching our goals. To ensure that your team doesn’t repeat this performance in Q2, you need to take immediate action to identify the root cause and put a plan in place to ensure the team can meet or exceed 90% SLA achievement in Q2. Quantity + Quality = Winning Recipe You got the team back on track and now we are achieving our SLAs at 90% each month. But wait, now we are noticing another trend - our CSAT is down from 97% to 85%..and keeps dropping! Everyone our Customer Care team support has the opportunity to rate their customer care experience as “Good” or “Bad” and provide a comment as to why. The % of interactions rated “Good” makes up the CSAT percentage. For reference, our Customer Care team supports both our members (i.e., employees that work for our enterprise customers and meet with a BetterUp Coach on our platform), as well as our network of BetterUp Coaches that use the platform to connect with members. Put Me in Coach, I’m Ready to Play BetterUp is growing at a record pace and the Customer Care team continues to grow to support this growth. You continue to hire great talent, but personalities and previous experiences are starting to erode the BetterUp values and behaviors the team aligns with. You have received feedback from other Operations teams (specifically, Coach Operations and Deployment Management teams) that the Customer Care Associates they are working with aren’t collaborating in a way that is producing a constructive or productive partnership - they have been noticing a victim mindset on the team. You have also begun to notice that instead of being extreme owners, members of the team are blaming others for their errors and challenges - instead of being players. You run the risk of these poor behaviors on the team becoming a norm as new team members see the behavior and confuse it as acceptable.
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Associate Customer Care Manager

Interviewed at BetterUp

3.2
Jul 22, 2019

Service Level Agreement or Achievement? Q1 just ended and your team’s overall performance was 63% of SLA achievement (the team should be at 90% or above for first response times and resolution times). As you look at individual performance, you see that 2 members of your team achieved 95% - 100% of SLAs in Q1, while 4 others averaged between 30% - 40%. You have some high performers, but the majority of your team is far from reaching our goals. To ensure that your team doesn’t repeat this performance in Q2, you need to take immediate action to identify the root cause and put a plan in place to ensure the team can meet or exceed 90% SLA achievement in Q2. Quantity + Quality = Winning Recipe You got the team back on track and now we are achieving our SLAs at 90% each month. But wait, now we are noticing another trend - our CSAT is down from 97% to 85%..and keeps dropping! Everyone our Customer Care team support has the opportunity to rate their customer care experience as “Good” or “Bad” and provide a comment as to why. The % of interactions rated “Good” makes up the CSAT percentage. For reference, our Customer Care team supports both our members (i.e., employees that work for our enterprise customers and meet with a BetterUp Coach on our platform), as well as our network of BetterUp Coaches that use the platform to connect with members. Put Me in Coach, I’m Ready to Play BetterUp is growing at a record pace and the Customer Care team continues to grow to support this growth. You continue to hire great talent, but personalities and previous experiences are starting to erode the BetterUp values and behaviors the team aligns with. You have received feedback from other Operations teams (specifically, Coach Operations and Deployment Management teams) that the Customer Care Associates they are working with aren’t collaborating in a way that is producing a constructive or productive partnership - they have been noticing a victim mindset on the team. You have also begun to notice that instead of being extreme owners, members of the team are blaming others for their errors and challenges - instead of being players. You run the risk of these poor behaviors on the team becoming a norm as new team members see the behavior and confuse it as acceptable.

Choose a brand that will act as your hypothetical client. Study that brand’s business and their current competitive landscape including how they generate revenue, their target audience, their current marketing strategy, the challenges they face in the market etc. and generate use case recommendations for how Braze can help their business. Within the presentation, we’re looking for: A brief walkthrough of the brand’s core business model, and a highlight of the related KPIs the Marketing team may be leveraging to show success and align goals (5 minutes) High-level overview of Braze that speaks to the core feature set and purpose as related to the client (5 minutes) 3 customer lifecycle use cases you recommend the client adopts for their CRM strategy in Braze. These should link back to the identified KPIs and outline the relevant audience segmentation, multichannel example(s), overall goals/conversions, and technical considerations for execution (15 minutes) Note: A key feature customers typically leverage in Braze is called ‘Connected Content’. Please research the feature and apply it to one of the use case recommendations and be prepared to explain how/why clients might use it and what considerations should be kept in mind if using the feature Q&A throughout What this is: A demonstration of a candidate’s ability to think critically related to digital marketing practices in today’s environment An example of strategic, consultative relationship-building and presentation skills A deeper dive into strategies specific to the hypothetical client A demonstration of ability to show curiosity to learn and understand a technical concept in Braze and translate it into something more easy to understand for a non-technical audience What this is not: A Braze platform demo A deep dive into chosen brand’s company history
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Customer Success Manager

Interviewed at Braze

4.1
Aug 21, 2025

Choose a brand that will act as your hypothetical client. Study that brand’s business and their current competitive landscape including how they generate revenue, their target audience, their current marketing strategy, the challenges they face in the market etc. and generate use case recommendations for how Braze can help their business. Within the presentation, we’re looking for: A brief walkthrough of the brand’s core business model, and a highlight of the related KPIs the Marketing team may be leveraging to show success and align goals (5 minutes) High-level overview of Braze that speaks to the core feature set and purpose as related to the client (5 minutes) 3 customer lifecycle use cases you recommend the client adopts for their CRM strategy in Braze. These should link back to the identified KPIs and outline the relevant audience segmentation, multichannel example(s), overall goals/conversions, and technical considerations for execution (15 minutes) Note: A key feature customers typically leverage in Braze is called ‘Connected Content’. Please research the feature and apply it to one of the use case recommendations and be prepared to explain how/why clients might use it and what considerations should be kept in mind if using the feature Q&A throughout What this is: A demonstration of a candidate’s ability to think critically related to digital marketing practices in today’s environment An example of strategic, consultative relationship-building and presentation skills A deeper dive into strategies specific to the hypothetical client A demonstration of ability to show curiosity to learn and understand a technical concept in Braze and translate it into something more easy to understand for a non-technical audience What this is not: A Braze platform demo A deep dive into chosen brand’s company history

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