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Florida's Natural Snapshot
Florida's Natural Growers is known for squeezing out pulpy profits. The cooperative is one of the largest citrus juice sellers in the US, ranking right up there with the country's two giant brand names: PepsiCo's Tropicana and Coca-Cola's Minute Maid. Some 1,000 farmer/members harvest more than 50,000 acres of citrus groves for the co-op's products -- frozen concentrated and not-from-concentrate juices (orange, grapefruit, lemonade, apple, and fruit blends). The co-op provides juice to customers in the foodservice, retail food, and vending industries. Its brands include Florida's Natural, Growers Pride, Bluebird, and Donald Duck, among others.
