- Although having Entercom radio stations in market is a plus, Marketing Consultants will run into issue of prospecting accounts already on radio books. The payout in turn discourages the work that goes into landing existing radio advertising accounts. So new business is best bet, normally the advertisers that can't afford radio so smaller proposals and reward for just as much work
- New digital marketing agency, building brand awareness. Book of business expectations however to that of well established agencies
- There is no actual segmentation strategy provided, which is not a problem, if management would acknowledge it takes time to penetrate markets from scratch. Digital Marketing proposals usually work in year commitments and requires more acceptance from clients vs radio short term options and even trades. Not only are you responsible for sales, but management should take into account the trust building and educating phase before an appropriate proposal discussion can be had. You can't just "try" a digital strategy and be done once spots run out like radio, it's a year contract and most businesses have been burnt, really consider what's an appropriate sales cycle for a 12month agreement
- Fulfillment of orders can lag at the slightest agency disruption. (Vendor communications, internal communication)
- No space for promotion
- CRM isn't the best, not the worst.
- Key players that helped launch SmartReach Digital have resigned. Division in constant change and uncertainty now that it's being assimilated more into the Entercom controls.
