2.0
Dec 9, 2012
Used to be the "only" place to check or gripe!
Current employee, more than 10 years
Recommend
CEO approval
Business Outlook
Pros
Working there for almost 20 years, the BBB is still one of the most recognizable brands. You can sleep at night with what the organization represents.
Cons
Problem is: It isn't doing much to evolve the brand or revenue streams. Largely known as only the organization consumers go to complain, and often mistaken for a government agency that has power, which the BBB doesn't. The way (grading system) the BBB tries to rate all companies in the database wasn't effectively devised & managed, as there's just too many companies out there. Also, the org is not focused enough on truly/innovatively driving business to its Members & helping them grow, as it's the businesses that pay the BBBs' bills, not the consumers who file complaints.
