CUMULUS MEDIA reviews

3.0

29% would recommend to a friend

(971 total reviews)

Mary G. Berner

40% approve of CEO

18% positive business outlook

CUMULUS MEDIA has an employee rating of 3.0 out of 5 stars, based on 971 company reviews on Glassdoor which indicates that most employees have an average working experience there. The CUMULUS MEDIA employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).

Reviews by job title

971 reviews
1.0
Jun 30, 2015

Terrible Place

Recommend
CEO approval
Business Outlook

Pros

Not many. Key card always worked. I had a parking spot in an expensive part of SF. Seriously, hard to think of something. The internet was pretty fast. Checks arrived consistently, even if the pay process was frustrating, and changed 3 times in 5 years.

Cons

Where to begin? A company wherein even the executives never have answer. I dealt with many higher ups in the company chain (because of micro-management), and whenever I needed a specific answer on something there was either a run-around or never a response. I remember I once asked an EVP a question about a hiring decision, and his response was "that has to go through corporate." I said, "Aren't YOU corporate?" "Yeah, but it has to go through Lew." This was a hiring decision of a part-time employee that had to be signed off on by the CEO of the company. That was the biggest red flag I noticed. Then you hear the other stories like corporate heads in Atlanta demanding that certain people where suits to work in San Francisco, while nearly every other person in the tech-driven economy here is dressing down. So I went out and bought suits that I didn't need, but had to wear. Made worse is when the CEO, or his brother, would come out to California for a couple days and before their arrival they'd have a fancy sports car waiting in the parking lot so they can tour the area. Meanwhile, they're trying to cut pay and force everyone into part-time status. There was a head sales guy who flew in and out of San Francisco every other week. His name was Gary. He asked us if could sell some of the news cars to make budget. At a news station. So many things were broken, be it desk chairs, doors, microphones in studios, wires everywhere, and they were always cutting someone you needed in the building but never replacing the person. We once had a person in management call aside a few employees to chastise us over viewing a media website that said negative things about the company. Told us, "If you're caught looking at it you'll be fired...those websites are hurting our stock price." This was told to part-time employees. One of my new hires didn't get paid for 4 months because this person was moving between two different radio stations, and they couldn't figure out how to process this. The health plan was almost worth not having. It was confusing. Doctors officers didn't know who to bill because Cumulus created their own health business, or used this company called Meritain Health who then billed other providers. It was annoying. Sales people I work with quit all the time. At one point they put a huge bulletin board on the wall like Glengary Glenross, but no one was selling anything so it just depressed people. They've since moved, but initially they blended 5 stations into a building that housed 3 stations. After firings and people quitting there was so many empty desks that they then moved into an even smaller place for the 5 stations, which is now completely difficult to get to transit wise. People work in fear, and have no desire to help this company. Everyone there looking for their next place of employment. Executives from Atlanta came to the stations many times and told us, "We have a plan" and that "everyone should be excited." Except they operated behind closed doors all the time, and never told anyone what the plans were. Assumedly because it involved firing people, which seemed to happen over and over and over. The best people left. The station runs ads on it's stations all the time asking people to come work for their company in a sales capacity, which sounds cheap. They also run their own ads called Sweetjack, which is apparently a shopping website no one in the Bay Area has ever heard of. It's odd when you're trying to sell your website in Tech crazed Bay Area. If it can be done wrong that's how it's done at KGO, KSFO, KNBR and the FM Music stations. If it can be done cheap, that's how it's done. There is no culture. I have never worked in a place with lower morale in my entire life, and hopefully never have to again.

1.0
Oct 4, 2013
Recommend
CEO approval
Business Outlook

Pros

not stuck in an office all day.

Cons

I wanted to love this job and make it a career but I am so disappointed in this company. I am not a negative person but I hope this will help some people avoid making the terrible decision of working at this company. I love sales and have been successful in my past positions. But this company will suck the life out of you and I have no idea how most people survive as i was making more than 95% of the rest of the sales staff. They use fear and threats as motivation and provide no positive incentives. The one time they did offer a reward they never followed through with it. Please don't be fooled by them pretending to care (remember they are in sales as well), you are just a number and they will have no qualms about using you and taking accounts as they see fit. You are required to an insane amount of meaningless reports just to appease corporate that will take hours from your week, on top of over 2 hours of pointless meetings and literally over 5 hours of call sessions. When you add that up you spend more than half your week in the office instead of meeting with clients. REMEMBER you are 100% commission and time is money. There is no subsidy for gas, mileage, wear & tear on your car, phone... nothing! You are required to take clients out and bring them lunches/coffees and again, it all comes out of your own pocket. The "training" is minimal (I feel terrible for all the recent grads that have no past experience and will struggle for a year minimum just trying to learn basic sales skills, product information and pretty much anything you would need to know to be successful) and then they require the senior representatives to help the new people at every turn (no compensation or incentive & remember, 100% commission!). And the newbies always outnumber the experienced sellers because the turnover rate is unlike anything i have ever seen but it's no surprise. Benefits leave a lot to be desired. Overall the office atmosphere is negative and even the managers are constantly stressed and take it out on the sales team. I am an extremely positive person and drank the juice - i wanted to make it work! But I am so extremely disappointed in this company. Also, there will be a lot they will promise you when they hire you and throughout your employment but you will quickly learn it is all talk. ALSO there is a very strict non compete contract when you are hired that will not let you work in any kind of advertising within a 50 mile radius for a year after you leave so unless you plan on completely changing careers or moving you are literally trapped... and that is the point I am at. Please consider this review as it is not exaggerated and completely true- I wish it wasn't...

1.0
Mar 17, 2021
Recommend
CEO approval
Business Outlook

Pros

If you're desperate to get a job in radio, this might be the place for you. If you want to observe the slow, painful death of radio in America, this might be the place for you. They don't do drug tests or background checks, so they'll just hire anyone.

Cons

The corporate overlords do not care about their staff, nor the quality of the product. All departments have slashed their budgets and workforces to the bone, but are still tasked with more work than they could possibly do correctly, so shortcuts and incompetence about at every step. The company is only concerned with the all-mighty dollar. I know every business exists to make money, but this is a company where the only way your department could get the resources and tools necessary to do their work is if an in-kind advertising arrangement can be made. The pay offered is so low that it was difficult to find entry-level workers. People literally left to work at places like Target and Walmart because the pay and benefits were better there.

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