Information overload, you need to to be able to quickly categorize constant information and choose what to ignore vs. prioritize vs revisit. Product updates are going to require you to manage product lifecycles in balance with customer needs. You also have to manage continuous updates.
Seems like every month there is a new program, new incentive, new method to reach out. It's hard to keep track of. The core piece of advice is that you have to be comfortable that you don't know everything, while being comfortable in knowing where to find info when you need to know it. You have all of the info you need.... but a bullet point at the end of a general announcement email can bite you 6 months later. Spot incentives can be super time critical and have a lot more to do with where you are at in the customer cycle in some cases, I can usually tell if they're even achievable before the sentence ends.
Recognition can be tricky in this business, you can get the highest of accolades for simply being in the room when something good happens, and you can go completely ignored killing yourself on an initiative to save a customer $20K that no one else cares about. It's important to tout your own efforts and success and balance that with humility. The account lottery is a real factor. The bigger the account, the bigger the internal requests, responsibilities, and list of people you need to report to..... drawing you further from actual hands on work that still needs to be done.
