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ActiveCampaign

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ActiveCampaign reviews

Pretty amazing culture - Senior AI Engineer ActiveCampaign Employee Review

4.0
Jun 30, 2026
Senior ai engineer
Recommend
CEO approval
Business Outlook

Pros

My comp is pretty amazing, even better than it was in big tech but I had to negotiate, but there was room to negotiate which I appreciate a lot. The culture is pretty amazing, everyone is super kind, we have a budget for eating per week and for transportation which is pretty amazing for today’s standards. Since I go once per week I can pretty much order steak, desert and take home food with the budget. The on call availability compensation at least in Costa Rica is a percentage of the salary according to how many hours you’ve been on call, of course, if you have to do work outside office hours then you get the per law compensation. Which is again pretty amazing for today’s standards, where there is usually a flat comp for availability and then the extra pay for hours worked. If this is important to anyone we get Macbooks. And a budget for the house office when we sign, expense but still pretty good. My manager is pretty amazing, I can’t talk for the other ones. I’ve never felt like the company is on fire, or the feeling of being vigilant for the next emergency, I’ve actually started to relax. I’m so happy I haven’t looked for another job for over 6 months and I used to do interviews as a hobby.

Cons

Sometimes it feels like a start up playing corporate, new processes are being invented every so often, and either poorly documented or poorly referenced and notified to people who need them. Interactions between teams can we painful some times, but nothing as bad as what I’ve seen in big tech. There also seems to be some tech debt on the stability of the local developing environment, I’ve never in my 9+ years of experience have seen such a non-deterministic set up process. Some bugs are literally resolved by “RUN THE F THING AGAIN UNTIL IT WORKS”. Excuse my French but WTF? WDYM just run it N times until it works? Will it work on the 4th or 14th try? Nobody knows. For engineering at least in Costa Rica we’re forced to go to the office at least once a week. Which I know is fine for today’s standards but to me the idea of going just for the sake of going because some C says we must is idiotic. I literally waste 3 hours of my day every time I go to the office. No one in my team or that I work with is in there, so I literally just go to contribute to traffic jams and my own stress and routine disruption. I’d prefer to work 1 or 2 hours more per day from my house than this. I’d give you guys a 5 star in work/life balance if I didn’t know for a fact my manager doesn’t give a single F if I work from home or the office and we’re just being forced to roll with it. And if I can be super picky, not getting stocks is kind of a bummer, I know they offer equity, but equity doesn’t really matter until and if they go public. Don’t try to sell me on equity, most people won’t be here to enjoy it when and if it happens.

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ActiveCampaign Response
2w
Thanks for sharing this. Competitive comp with room to negotiate, great culture, food and transport budgets, on-call compensation structure, MacBooks, home office budget, an amazing manager, and genuinely not feeling like the company is constantly on fire - that's a lot of things working well, and we're glad they're all landing for you! We're investing in better knowledge management, clearer process documentation, and more intentional communication when things change so people aren't discovering new workflows by accident. And we're also working to ensure office expectations are tied to actual collaboration value rather than just presence for presence's sake. We appreciate you being here and the work you're doing on the AI Engineering side. Your feedback is the kind that actually makes us better! If you have anything else to share, please raise it with your manager or HRBP.

Explore other reviews about ActiveCampaign

5.0
Jul 1, 2026
Senior accountant
Recommend
CEO approval
Business Outlook

Pros

Supportive team, strong collaboration, and opportunities to improve accounting processes

Cons

Some processes can be unclear, and cross-functional communication may sometimes be slow

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ActiveCampaign Response
2w
Thanks for sharing this after more than a year at ActiveCampaign! Supportive teams, strong collaboration, and opportunities to improve accounting processes are real strengths, so we are so glad those are working well for you. We're streamlining approval workflows, improving how priorities get communicated across teams, and making it easier for functions like Finance and Accounting to operate efficiently without unnecessary friction. The goal is making sure all functions have the visibility and clarity they need to do their best work. We're also building out clearer progression frameworks so the path forward is defined and accessible. If you want to talk through what growth looks like for your role specifically, your manager is a great place to start that conversation! We appreciate you being here and the work you're contributing to the Finance team and all of AC!
2.0
Mar 4, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
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ActiveCampaign Response
4mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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