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ActiveCampaign

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ActiveCampaign reviews

Free reign, but with a cost - Anonymous employee ActiveCampaign Employee Review

2.0
May 9, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

Developers are given basically free reign to accomplish their goals. There are no strict deadlines on work.

Cons

Everything is locked down and private, there's no trust between management and employees. It feels like there are no real senior developers. Everyone, regardless of how long they've been in the industry, thinks and acts like junior developers. Because of this, there's no strong technical leadership. There is little to no documentation on internal processes, and information is siloed almost as much as possible.

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ActiveCampaign Response
9y
Thanks for the feedback. I would love to talk personally, and I am available at any time to discuss the points you've raised here. As a company, and a development team, we've grown really fast. We doubled the size of the team throughout all of 2016, and we're looking to do more so in 2017. I think one of the growing pains we've had is transparency -- making sure that everyone has access to all of the resources that they need; this is something that's really important to me, and that we are actively working on. I'm a little puzzled by your assessment of junior and senior developers. Our senior developers are frequently leaders of our teams and technical projects, and are people whose opinions I trust -- and need to trust, if the team is to continue growing. Again, I would welcome the chance to talk to you personally about your concerns!

Explore other reviews about ActiveCampaign

5.0
Jul 1, 2026
Senior accountant
Recommend
CEO approval
Business Outlook

Pros

Supportive team, strong collaboration, and opportunities to improve accounting processes

Cons

Some processes can be unclear, and cross-functional communication may sometimes be slow

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ActiveCampaign Response
2w
Thanks for sharing this after more than a year at ActiveCampaign! Supportive teams, strong collaboration, and opportunities to improve accounting processes are real strengths, so we are so glad those are working well for you. We're streamlining approval workflows, improving how priorities get communicated across teams, and making it easier for functions like Finance and Accounting to operate efficiently without unnecessary friction. The goal is making sure all functions have the visibility and clarity they need to do their best work. We're also building out clearer progression frameworks so the path forward is defined and accessible. If you want to talk through what growth looks like for your role specifically, your manager is a great place to start that conversation! We appreciate you being here and the work you're contributing to the Finance team and all of AC!
2.0
Mar 4, 2026
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

-Top-Tier Benefits: Exceptional rewards package, including 100% employer-paid insurance, HSA and 401(k) matching, flexible PTO, and daily free lunch in the office -High-Caliber Colleagues: The staff and senior levels are incredibly talented and hardworking. There is a strong sense of camaraderie and a shared drive to tackle complex projects despite resource constraints.

Cons

-Leadership Culture: There is a noticeable "clique" culture within the leadership tiers. It is difficult to have your voice heard or secure a promotion if you aren't part of the internal social circle, which undermines meritocracy. - Strategic Misalignment ("Active Intelligence"): The company is pouring all resources into an aggressive pivot toward becoming an AI marketing tool. This feels like a forced branding exercise rather than a response to Product-Market Fit. As a result, the core business is struggling, and the strategy feels reactive rather than stable. All business principles are being thrown out the window. - G&A Viewed as a Cost Center, Not a Partner: Leadership treats Accounting and G&A as a "back-office" expense rather than a strategic function. Consequently, the team is chronically under-invested in and understaffed. - Burnout to Protect Margins: To maintain specific margin targets, the team is expected to "do more with less." This leads to significant overwork and a lack of bandwidth for professional development or process improvement.

6
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ActiveCampaign Response
4mo
Thanks for the detailed feedback. Benefits and the quality of people here are real strengths, and we're glad those worked for you! On the leadership and meritocracy mentions, we've been intentional about creating clear career frameworks and promotion criteria to ensure advancement is based on impact and performance, not proximity to leadership. If you left before those changes or they weren't visible in your part of the organization, that timing matters. The Active Intelligence characterization misses some context. This isn't a pivot away from our core business - it's enhancing what we already do in marketing automation with AI capabilities that customers are asking for. Our core business continues to grow, and the AI strategy is additive, not replacement. That said, we appreciate the feedback if the communication around why we're investing here didn't land clearly while you were on the team. On G&A resourcing, we've increased investment in Finance, Accounting, and operational teams significantly over the past 18 months, including headcount additions and process improvements specifically to address capacity constraints. If your experience predates that or you were in a pocket that hadn't seen those changes yet, the under-resourcing you felt was something we were actively working to fix. For prospective employees: ask about how we're resourcing support functions, what our AI strategy means for the core business, and how career progression works. You should get specific, clear answers! If you have any other input, we invite you to share with the People team.
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