Pros
New logos sales team is a machine. The only exception to the cons. Two stars for the company it was when I started.
Cons
For a company that is fundamentally a technology provider for a marketing platform, they’ve understaffed the engineering teams and hired too few people with a background in SEO and digital marketing. Customers no longer see BrightEdge as a clear winner or see the expected ROI from the investment, which is reflected in renewals. Even worse, the CEO is obsessed with IPO and is making the classic mistakes: hiring too many SVPs/VPs with little relevant experience, micromanaging, too few doers to get things done, endless talks of reorganization, and deprioritizing the human support and services available to customers. Take a look again in a year. By then the current crop of management should have “moved on” and the company might be ready to perform as a successful business rather than a pre-IPO machine.