Pros
The potential is amazing. FF has a chance to start fresh and innovate the automotive industry, bridging the gap between smart, mobile devices and the cars we drive. The automotive talent is top notch.
Cons
No vision and leadership. Decisions are either being made by the Chinese investor who knows nothing of the automotive industry, or by the FF leadership who knows nothing of technology. There is no CEO and CTO which is a very big problem for a company promising to be a technology company rather than an automotive company. The branding, marketing and digital product teams have no representation on the executive level - which means that decisions are being made without any understanding of the importance of each of those teams, or the time and processes required to accomplish a product with an incredible user experience.