Pros
Forward is ambitious mission-driven healthcare. There's nobody in healthcare thinking & acting to the same scale as this company. Yes, most people today know Forward for the aesthetically clean physical clinic spaces and their top quality doctors, but the company is challenging itself to deliver the same personalized quality medical care you receive in the clinic -> and make it accessible to anyone, anywhere. This means thinking about virtual care, digital tools, home-based care and all the ways that lower the barriers to accessing quality medical care. Bravo Forward - your mission creates a culture where everyone feels empowered to make a difference in this world and how healthcare is delivered.
Cons
Forward is not for the faint-hearted. Challenging the traditional healthcare delivery system is hard. And often means making tough, but disciplined tradeoffs. Although the mission is the company's north star, there's definitely a long way to go before Forward can achieve its mission - and that means being comfortable with enduring stages of growth where we can't (yet) make good on our mission goals.